A family business, built around you.
Founded by brothers Alexander and Donald Fox, our shop brings together a love for BMWs, years of dealership experience and a commitment to putting the customer first.
From a brother’s garage to Fox Motors.
Fox Motors opened on September 1, 2021, in co-founder Donald Fox’s garage. Brothers Alexander and Donald Fox came from a long family history of entrepreneurs, and they shared a love for BMWs and the community that grows around them.
They wanted to build a place where owners could bring their cars to people who understood that passion—and receive the attention, communication and care they deserved.
In January 2022, the brothers moved Fox Motors to its Fowler Avenue location in Tampa. The setting changed, but the purpose stayed the same: combine specialist expertise with a customer experience that makes people feel valued.
September 1, 2021
Fox Motors opens in Donald’s garage.
January 2022
We move to Fowler Avenue in Tampa.
Today
A family-founded specialist shop serving BMW, MINI, Porsche and Rolls-Royce owners, with the customer at the center of the experience.
A foundation built through training and experience.
Before opening Fox Motors, Alexander spent more than 10 years working as a Master BMW Technician at BMW dealerships across the country.
His path began at Universal Technical Institute, where he completed his automotive training and the advanced Ford FACT program. His high grades and attendance earned him a scholarship to BMW STEP, the manufacturer’s specialized technician training program, at BMW North America’s headquarters in New Jersey.
That education and dealership experience helped shape the technical standards behind Fox Motors. Just as importantly, they showed Alexander where the customer experience could be better.
Universal Technical Institute
Automotive training and advanced Ford FACT program.
BMW STEP
Scholarship awarded for high grades and attendance; training at BMW North America headquarters in New Jersey.
10+ years at BMW dealerships
Experience as a Master BMW Technician across the country before founding Fox Motors.
You deserve more from your service experience.
Alexander and Donald saw that BMW owners had very few independent shop options that offered the experience they deserved. They founded Fox Motors with the ambition to provide a higher level of customer service than Alexander had seen at dealerships or independent shops.
For us, that means listening to your concerns, explaining what we find and treating your time with respect. Our love for the cars brought us here. The relationships with the people who own them are why we keep working to improve.
We are here because of our customers. Every day is an opportunity to show you that we care.
Advice begins with evidence.
We focus on BMW, MINI, Porsche and Rolls-Royce vehicles. That focus shapes the tools we use, the procedures we follow and how we investigate a concern.
After testing, we document what we find and explain the options in plain language. We’ll tell you what needs attention now, what is preventive and what can reasonably wait.
We advise, not upsell. The final decision is always yours.
Specialization
Brand knowledge, professional tooling and a repair process built around the vehicles we represent.
Clarity
Findings and priorities explained before work begins.
Accountability
We stand behind our work with a 3-year / 36,000-mile warranty on most repairs.
The lounge is only the beginning.
The waiting area is often an afterthought in automotive service. At Fox Motors, we believe the space where you spend your time deserves care, too. Our renovated customer lounge reflects that commitment—and it is only the beginning.
Complimentary refreshments, chosen with care.
Enjoy complimentary snacks and beverages while you wait, including Lifeboost organic coffee, freshly ground and brewed, a selection of teas and healthy snacks free from artificial ingredients. Lifeboost’s single-origin, shade-grown coffee reflects the thought we put into even the smallest details of your visit.
Your comfort matters, and so does your health. We choose our refreshments with both in mind, because caring for our customers extends beyond caring for their vehicles.
From arrival to pickup, we want you to feel welcome, informed and appreciated. Complimentary loaner vehicles and flexible financing offer additional options around your schedule and repair needs. We will keep investing in the experience because the customer comes first.
Ready to Experience The Fox Difference?
Tell us what’s happening and we’ll help you decide where to begin.